haldiram distributor margin

haldiram distributor margin haldiram distributor margin Haldiram’s also has 35 sole distributors in the international market. The Delhi and Nagpur units together cater to 0.6 millions retail outlets in India.
· C&F agents receive a commission of around 5% while distributors earn margins ranging from 8% to 10%. The retail outlets earn margins from 14% to 30%. At retail outlet level, margins vary according to the weight of packs sold. Retailers earn more margins ranging from 25% to 30% by selling 30gms pouches (priced at Rs.5) compared to the packs of higher weights.
· Apart from the exclusive showrooms owned by Haldiram’s, the company offers its products through retail outlets such as supermarkets, sweet shops, provision stores, bakeries and ice cream parlors. The products are also available in
public places such as railway stations and bus stations that account for a sizeable amount of its sales.
· Haldiram’s products enjoy phenomenal goodwill and stockists compete with each other to stock its products. Moreover sweet shops and bakeries stock Haldiram’s products despite the fact that the company’s products compete with their own products.

Promotion
Haldiram’s product promotion had been low key until competition intensified in the snack foods market. The company tied with ‘Profile Advertising’ for promoting its products. Attractive posters, brochures and mailers are designed to enhance the visibility of the Haldiram’s brand.
· Different varieties of posters are designed to appeal to the masses. The punch line for Haldiram’s products was ‘Always in good taste’. Advertising depicting the entire range of Haldiram’s sweets and namkeens were published in the print media (magazines and newspapers). These advertisements had captions such as ‘millions of tongues can’t go wrong’, ‘what are you waiting for, Diwali??’ and ‘Keeping your taste buds on their toes’.
· To increase the visibility of the Haldiram’s brand, the company has placed its hoardings in high traffic areas such as train stations and bus stations. Posters are designed for display on public transport vehicles such as buses and hoardings.